Not to pile on, but I suspect the New Yorker app needs to be redesigned and rewritten from scratch. Even today, issues are absurdly huge--more than 100MB--and need to be downloaded manually one by one. Multiple downloads cant occur at once, and downloads wont complete in the background. Downloading issues is _work_, and if you arent on a fast enough Internet connection you should be prepared to keep tapping the iPad to keep it from going to sleep (inexplicably pausing the download yet again). Once you do download an issue, navigation is Byzantine and page turning doesnt respond as smoothly to touch as one would expect. While there may not be more advertising than in the print magazine, it feels much more prominent and in your face. Pinch to zoom does not work. While I appreciate the fact that it is possible to read the New Yorker on the iPad, this application does not do justice to the quality of the writing in the magazine itself. For a good example of how a magazine application _should_ be designed, I recommend following the example of The Magazine.